São Paulo is a huge urban sprawl, a “concrete jungle” that intimidates at a first glance, but is the most cosmopolitan, complex and intriguing of Brazil’s cities. What São Paulo lacks in natural beauty it gains in sophistication, and its vibrantly art and rising electronic music scene are clear examples.
Sao Paulo is far from where the typical Brazilian rhythms like, axe, forro, samba, or even bossa nova began. Unlike other cities, this has meant that Sao Paulo has taken influence from outside, inheriting the role of the country’s main cultural center, housing artists, musicians and bands from all parts of Brazil.
This stimulating environment has brought a group of enterprising Brazilian producers to introduce the Kubik event in Sao Paulo, the first time in a South America country, and invite some of Brazilian most famous DJs to play and share their music inside an exclusive venue.
Launched in 2006 by the Balestra Berlin team, an interdisciplinary group of creatives based in Berlin, Kubik is a light room installation that connects light, space and sound in an urban setting. Made up of stacked-up, illuminated large water tanks made from plastic and a metal structure, these multicolored changing interactive walls become giant lanterns that accompany the electronic sound, transforming a club night into a visual experience.
Kubik Sao Paulo reflects the innovative soul of the city and its people, the desire to experiment and impose the Brazil largest metropolis as a new world hub for electronic and techno music.